12 January 2012

If it's good enough for a celeb...

Dia daoibh!

I have a question for you? Celebrity product endorsements; what are your thoughts? I was just scrolling through my Facebook and saw a picture of the Irish wan who was in Britain and Ireland's Next Top Model posing with a box of Whizzer Strips (*cough.... which I reviewed here btw!!!) with the caption "The beautiful Hannah Devane is a fan of Whizzer!". Immediately my mind spoke.... "Ya, more like she's a fan of being paid to SAY she's a fan!!". Is that terrible!? Maybe Hannah Devane is in fact a fan of the product, but my first reaction was that it's just for publicity! I scrolled through and saw that a few more models were snapped posing, holding the box of Whizzers. Does that really make people want to buy something these days!!? I completly understand the company's reasoning that it will attract attention but what I'm wondering is do people buy products just because of the face of someone who is pictured with it!!? 

I laughed out (quite loudly) in the pub once after a Man Utd game when Rooney was obviously quite deliberatly handed a bottle of Lucozade Sport the second the full-time whistle was blown.... and I mean THE SECOND! Watch out for it if you happen to see a Man Utd game, or any other soccer or indeed sporting event. More than likely you will see someone being handed a bottle of something and I can tell you something; it's not just because they're thirsty!! It's quite amusing!!

But seriously!! It's so hard to comprehend how that actually works and makes money!! For children and teenagers it's a completly different story all together but are adults as gulliable!? It's all publicity for the company to spread the pictures of  a celeb with their products (be it product placement or genuine) I understand, but it's not necessarily advertising.... if you get me. I understand how money is made from tv adverts of Cheryl Cole bouncing her hair around the place, or Jennifer Lopez looking sultry and fluttering her sexy (false) lashes, but I'm interested to know if many people buy something just because they have seen a celeb actually eating/drinking/using a product!!?


I touched on Photoshop and more a less false advertising in this post (which is when I started blogging! You may be interested if you like this post :)


Slán!

13 comments :

Lee said...

In the past, like forever ago, I would definitely have been influenced by various celebs sporting different products, and thought, "well if they use it, then it's got to be good".  Now? - Hell no.  There's so much photo shopping, flakey photography, camera trickery, or deception if you like that I would never be influenced again.  I wonder if I looked in J Lo's makeup bag, would I really find L'Oreal mascara?  Does Cheryl Cole really use Castings????

Hannah said...

I'm taking a class this semester called "buyer behavioural analysis" which is all about this- I think a lot of it is subliminal like we don't automatically run to the shop because we see someone use a particular product but it sticks in our minds, you know- to do with the overall image we want to be associated with! very interesting anyway ;)

corinna nina said...

http://ninasbargainbeauty.blogspot.com/2012/01/cute-blog-award.html  ive given you a reward hunny 

FitznBitz said...

That's a good point though! What are the chances that a celeb will be using a crap product. Well that's only if they're not affiliated with them though I guess! Would love to know who actually genuinely uses the products they are snapped with!

FitznBitz said...

Yes, like we associate the product with the person. I guess it depends on whether we like that person or not!! Interesting :)

sarah kent said...

ya i totally hate that!!! But what annoys me more is the FALSE ADVERTISING!!!! No you cant get lashes like that because its photoshopped and No your hair wont look like that because its extensions lol!!! So fustrating!!! xx

Leanne Woodfull said...

It definitely is quite frustrating! I can never comprehend how some people actually BUY the products, because they genuinely believe a celeb uses them haha!

FitznBitz said...

That REALLY annoys me too! I wrote a post on it last year! Just linked it in my post there now! 
http://www.fitznbitz.com/2011/01/photo-shop-much_05.html

FitznBitz said...

I guess it's working for them in a way but I also think a lot of people have copped on!

Ellie said...

I think its quite funny too but I think it does stick in our minds. We probably associate the product with that person, their "personality" and how we feel about them. I'm always skeptical though, like what Lee said, Does Cheryl ACTUALLY use Castings? Maybe she gets them for free for advertising for them, that could be the only reason you'd find a bottle in her house. It's all trickery these days really. Rooney being handed a bottle of Lucozade Sport is pretty clever though, most people wouldn't notice it, like product placement in movies. Speaking of Lucozade Sport, my (hot) PE teacher in school did an ad for them back in the day haha x

FitznBitz said...

I'd love to know who actually genuinely uses what! Oooh really!!!? Noice!!! :P

Llllllll said...

 is this post not a contradiction of yourself as the two posts above this are clearly sponsored or you received the items for free

FitznBitz said...

Nope! This post is about celebrity endorsements/celeb product placement!! I did not receive anything for free within the next two posts. The glossybox is simply to let people know of a good deal and the giveaway is a giveaway. I have not received anything. Products will be sent from the office. I have not gained nor gotten anything for free & I always state clearly if I am using/reviewing a product that has been sent for free :)