28 March 2012

Urban Decay Relaunch of Eyeshadows & something very cool!

Dia daoibh.

So; if you’re a fan of URBAN DECAY you might have already heard the news. They have recently revamped their eye shadow line, including reformulating them to a softer, velvety texture, more dense and decadent colour, smoother blendability and they are now formulated to be longer lasting and to have more crease-free wear.
(Click images below for full-view)

They have also added some new shades to the pack making it a total of 68 shades available. These include best-sellers, new shades and fan favourites previously only exclusive to certain palettes. Yay! These shadows come in a variety of finishes:


The exciting bit!!!
Something also very exciting is the new packaging. They have revamped the original design of the iconic subway token (did you know that’s what it was!!). I personally love the look of it but it’s not just a looker... it’s practical. Here’s the scoop.

 The pans can now be popped from the pot!! Urban Decay are now selling customisable palettes so if you buy a single shadow all you have to do is pop it out of its pot and snap it into your palette.

The palette can hold 6 pans and is a great idea if you ask me! The palette is priced at $18 in the US (same price as a single shadow) which comes with a free shadow ‘Walk of Shame’, a soft pinkish-peach matte and travel sized brush. I am yet to see a price in £s or € but hopefully it will stay reasonable.  Currently one Urban Decay shadow id €17 in Ireland so if the price does stay the same you will be getting a case, brush, shadow and mirror included for the same price as an individual shadow

Some more exciting news!!

And finally, the vloggers, bloggers and fans and readers of each, will be excited to know that 5 very well known bloggers were chosen to create their very own palette shades. Here they are!



Her shades:
"Bright and fun, these colors capture my personality
really well!"


Her shades:
"My palette is the new neutral. It’s sophisticated and chic, ladylike
and elegant. It plays with color but in a subtle way that is easy for 
someone who might be intimidated by bright shades."


Her shades:
"I am a big fan of neutrals but I like to switch it up once in a while
with a pop of bright color or by doing something smoky and edgy. I
could use these colors for three months and not want to use any
other eyeshadows."


Her shades:
"When we were choosing our colors, I knew I had to have Loaded.
Readers are crazy for it. My palette was built around Loaded for 
dramatic smokiness that’s not over the top."


Her shades:
"Chic and romantic with a little bit of an edge — it's kinda'
me wrapped up in a little palette."

You can head over the Urban Decay's Website by clicking HERE to have a full look at all the latest. The Summer collection will be available in UK & Ireland early May at Debenhams and House of Fraser. And one last point, Urban Decay are cruelty-free and Vegan and Marley approved :)


Ps. It nearly killed me not to edit the American “color” to the European “colour” when the bloggers gave their quotes!

All images and information in italics are from the Urban Decay website.

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