Today I introduce to you L.O.V. Cosmetics. LOV is one of the newest budget brands to hit the Irish shores; a sister company of the beloved affordable brands Essence and Catrice.
If I were to compare the LOV line to the likes of Essence and Catrice, I would say this is more of a grown up and sophisticated mix of them both (with better packing!!). I have tried a foundation, blush, contour and highlight palette and a lipstick. Here's how I got on.
Undressed 12 Hour Moisturizing Foundation
First up, their Undressed 12 Hour Moisturizing Foundation. The foundation comes in a tiny 4 shade range, the lightest being the shade 020 Fair Dream, which is what I tried out. I don't agree with the 12 hour claim (I never do with any brand!) but I do have to say this is beautifully moisturising for a foundation. It actually reminded me more of a tinted moisturiser than a foundation, as it had quite a wet consistency. To me, this is a sheer coverage foundation, but perfect for the summer or days where you want to slightly conceal discolouration, without the heavy feeling of a foundation on your face.
Price - €9.99
LOV LIP Affair Color & Care Lipstick
Next up is the LOV LIP Affair Color & Care Lipstick in the shade 551 Christina's Red. On the LOV website >HERE< this is claimed to be a "subtle shiny or semi matte finish" - completely contradicting I know! It's definitely in no way a matte, or even semi-matte finish, but more of a creamy, satin finish. It glides across the lips beautifully and is super comfortable on. As you can see, it's wonderfully pigmented and the packaging, again, is gorg. The glossy black bullet is weighty and is complete with a magnetic lid that gently snaps shut, ensuring it won't come loose if thrown into your handbag. Very impressive packaging indeed. Available in 18 shades.
Price - €9.99
LOV PERFECTitude Face Contouring Palette
Penultimately, I tried the LOV PERFECTitude Face Contouring Palette. Contouring and strobing are trends from which you cannot escape at the moment and this palette was made to include both. In the sleek palette comes a full sized mirror in the lid and three cream pans. Left to right as pictured above we have a light, slightly yellow based cream to emphasize and brighten, a peachy champagne illuminating cream for highlighting/strobing and finally a darker cream shade to contour and define. Personally, I'm not a huge fan of cream contouring and highlighting as I find it leaves my face feeling a little tacky and if powdered over, a little blotchy looking - but that's just personal preference. I did, however, like the middle strobe cream as a base for my powder highlight.
Price - €11.99
LOV Heartful Healthy Glow Blush
And finally, probably my favourite of the products I was sent to try; the LOV Heartful Healthy Glow Blush in the shade 050 Mystic Sand. I really, genuinely love it. Even though this particular shade is matte (3 mattes and three satin finishes available), it's not overly chawky/talc-ey, it's beautifully pigmented and this shade in particular, Mystic Sand, is gorg and will suit most skin tones! The packaging is beautiful, really petite but they managed to fit a full sized mirror in the lid. Big thumbs up from me.
Price - €6.99
Over, I'm very impressed with the L.O.V. Cosmetics pieces I tried out and look forward to, hopefully, finding a stockist near me. L.O.V Cosmetics can be purchased in Shaws Department Stores and selected pharmacies across Ireland including Mccauleys, Lloyds, Adrian Dunne, CH Tralee, Cara, Health Express, Wards in Longford, Kissane’s in Tipperary and McGorisks Athlone.
The above products were sent to me from the brand's PR Team for reviewing purposes. All opinions above are completely my own, 100% honest thoughts on the products.