15 November 2011

Avon - Not just Makeup

Dia daoibh.

Did you know that Avon is not just a door to door make up company? Behind the brand is a whole other world.

I just received the scoop that today Ms. Alesha Dixon (singer-songwriter, dancer, model and television personality -judge on Strictly Come Dancing) has been officially announced as the newest member of the Avon Family for Ireland & the UK. She is now spokeswoman for Avon's make-up category and it's domestic violence cause. Avon Ireland has raised over €35,000 for it's domestic violence charity partners which includes Women's Aid, to help end violence against women. This is a massive issue and while it may seem impossible, all awareness raised will be a positive thing.

Her first beauty campaign will see her launching Avon's latest foundation innovation - Ideal Flawless. The Ideal Flawless range will offer Avon’s widest shade selection (great to hear!!) with Alesha appearing in brochures from February 2012. How beautiful does she look here!

Alesha's official title is "Beauty and Empowerment Ambassador". Avon is not just a brochure full of lots of goodies. For years they have been raising awareness on another topic. The Avon Breast Cancer Crusade is another cause that you may be aware of. Quoting from Avon.ie: "With the help of Representatives, customers and friends over €963,000 has been raised for Irish charities (1998 – 2010) primarily ARC Cancer Support." This is a massive figure and it will only grow with the backing of supporters and Avon customers.

As of customer of Avon's for about 10 years now, I urge you to take a look at a brochure if available to you. Alternatively you can view it online HERE or find out where your nearest representative is (or become one yourself!) If you're going to treat yourself to something why not feel extra good about it by supporting the "Speak Out About Domestic Violence" crusade. Some beautiful jewellery pieces (with an infinity symbol) are available.

Empowerment Ring

Avon's official Facebook is HERE where you can find up to date information, photos, reviews and offers. If you're free at 2pm today (15/11/11) Alesha Dixon herself will be online for a Q&A! She will also be taking over the AVONUK Twitter at 1:30pm. Exciting! Get your questions ready!!

Today Thursday 8th March 2012 is International Women's Day and Avon are encouraging ladies to wear their Empowerment Necklaces. The necklaces are €4.50, and all proceeds go directly to the Women's Aid charity, who are working to end violence against women.I'm wearing mine, are you?


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